Trace TV approached 360 Creative to create self-promotional jingles with South African top model Joelle Kayembe as the first official “Face of Trace”. All these jingles were shot on sets representing the 4 tv channels’ universe. Each of the 36 tv idents comes together to create the branding system for Trace in a light and fun way, by alternating a series of sets with designs, styles and accessories based on the color scheme defined by 360 Creative for each channel.
Production : 360 Creative
Creative Direction : Thibaut de Longeville
Directed by : Nicolas Benac
DOP : Greg Mamou
Production manager : Flore Biet
Production Assistant: Yannick Do
Edit : Nicolas Benac
Cast : Joelle Kayembe
Sets designs & accessories : Alice Puech
Stylism : Zab Ntaka
Make up : Laure Dansou
Motion Designer : Vincent Dumond
Color Correction : Leandro Pugliese
Post Production : Wanka Cine
Camera : Arri Alexa