femi kuti

The message had to be clear, in your face, inescapable, fast, urgent, exciting and sometime scary mix of images of global capitalism, world poverty and natural disasters….»
Definitely there is only few times that you receive special projects like this one.
A music video for the Afrobeat legend Femi Kuti, a strong protest statement about world poverty.
Nicolas Benac and Juan Gélas approached me to create a lyric video in no time using visceral and overlapping messages in a fast, vibrant and recycled cut-ups to yell the message «Poverty is winning the game» in a groovy combination with Femi´s song.

Creative Direction:
Nicolas Benac

Directed by:
No-Domain

Production:
MMI Creative

Executive Producer:
Nicolas Benac

Art, Design, Animation & Editing:
No-Domain

Graphics & Color Grading:
Ana Gale

Project Coordinator:
Juan Gélas

Concept:
Nicolas Benac, Juan Gélas & Joaquín Urbina (ND)

Print digging footage:
Nicolas Benac

Record label:
Naïve

Lagos Footage:

Thanks :
Yannick Do, 360 Creative, Daniel Marazuela